The Brazilian Lais Ribeiro will wear The Champagne Night Fantasy Bra worth -$2 million-
at the annual Victoria’s Secret Fashion Show in Shanghai on Tuesday November 28, 2017.
The Victoria’s Secret Fashion Show is an annual show sponsored by and featuring Victoria’s Secret, a brand of lingerie and sleepwear. Victoria’s Secret uses the show to promote and market its goods in high-pro le settings. The show features some of the world’s leading fashion models such as current Victoria’s Secret Angels Adriana Lima, Alessandra Ambrosio, Behati Prinsloo, Candice Swanepoel, Lily Aldridge, Elsa Hosk, Jasmine Tookes, Josephine Skriver, Lais Ribeiro, Martha Hunt, Romee Strijd, Sara Sampaio, Stella Maxwell, and Taylor Marie Hill. The show is a lavish event with elaborate costumed lingerie, varying music by leading entertainers, and set design according to the different themes running within the show. The show attracts hundreds of celebrities and entertainers, with special performers and acts every year. Each year, twenty to forty of the world’s top fashion models are selected to perform in the fashion show. In a typical year, this includes about a half dozen women under contract to the company, known as Victoria’s Secret Angels, who help publicize the event. The giant angel wings worn by the models, as well as other wings of various forms and sizes such as butterfly, peacock, or devil wings, have become emblematic of the Victoria’s Secret brand. Typically, one model is chosen among the Angels to wear a bejeweled bra dubbed the “Fantasy Bra”. It was first advertised in the Victoria’s Secret catalog, but since 2001 has been worn in the fashion shows. Prior to each fashion show, Victoria’s Secret contracts a renowned jewelry designer to craft the bra to be used as a focal point for promoting the fashion show and as a centerpiece within it. The company offers the Fantasy Bra for sale as “the ultimate holiday” gift.